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12 Social Media Marketing Mistakes To Avoid 2023

Social media marketing offers a huge potential to businesses when it is done right. It can help you grow your brand, improve your revenue, and grow your customer base.

However, if you are making certain social media mistakes, then your efforts can be futile. These are the 12 social media mistakes to avoid.

Dismissing Social Media Marketing

Some marketers believe social media is not effective for their industry or demographic. This is attributed to the misconception that social media is only for tech-savvy teenagers. Unfortunately, that is not the case.

Social media is now being used by all classes of people. If you have an effective social media marketing strategy, you can beat your competition hands down.

Not Having a Plan

No matter what you are doing, without a plan, you are likely to fail. This is also the case with social media marketing. Many marketers fall into this trap.

You need to approach social media the same way you do planning for other product promotional campaigns. Make sure there are specific goals, a budget, and a solid plan. The plan will outline what you want to achieve.

Failure to Network

Social media is not only about sharing posts. Having thousands of followers who are not your target market will have no impact on your results.

Instead, you should attract and engage people who have the same interests and views as yours. This will help you build and expand your network. In this way, you can increase the exposure of your content to millions of people.

Opening Too Many Accounts

Many marketers make the mistake of opening too many accounts on every social media network. Managing these accounts requires a lot of resources. It stretches the marketing budget and produces little results.

If you have a small budget, you should focus on the top social media platforms, such as Facebook, LinkedIn, and Twitter. It is advisable to allocate more resources to the social network with promising results.

Using Irrelevant Hashtags

Before you use hashtags, make sure they are relevant to your brand. Using hashtags will increase the exposure of your content. However, you should only use hashtags your audience is following.

When creating content, make sure you research hashtags. This will ensure the content you produce is relevant.

Being Too Promotional

Customers are easily turned off by overly promotional marketing campaigns. Although you need to highlight your services and products, you should find a balance between value and promotional content.

It is advisable to build online relationships with your audience. As a result, you will engage them more.

Using Low-Quality Visuals

Studies have shown that customers move past social media posts with low-quality images or videos. Remember you have a few seconds to catch the attention of the target audience. Thus, you cannot afford to post bad visuals.

Graphics, images, and videos ought to be part of your strategy. Consider hiring an expert who specializes in creating visual content.

Not Responding to Customers

Recent studies have shown that customers are likely to buy your products if you respond to their questions on social media. Also, you are likely to build loyalty and some customers can share their positive experiences on their profiles.

You should make it imperative to respond to questions faster. As you know, customers are naturally impatient. If you delay answering them, they can lose confidence in your brand. You can use social monitoring tools to know when people have asked questions about your brand.

Not Tracking Your Performance

The good thing about social media marketing is that you can track your performance. When you track your results, you can make appropriate strategic changes in your target audience and campaigns.

For instance, if there is a non-performing ad, you can stop it. This will save you the money you can spend on other performing ads.

Remember it takes time and a lot of testing to get the desired results. Therefore, keep tracking and optimizing your social media campaigns.

Treating All Social Media Networks as Same

This is another social media marketing mistake to avoid. A lot of businesses post the same content on all their social platforms. Ideally, they copy-paste the same content.

Each social media network is unique in several ways. Also, they vary in terms of marketing tools, features, behaviors, interests, and demographics. You should take into account your marketing strategies and updates for social media networks.

Buying Followers

Buying social media followers is not even a mistake, it is a sin. Many brands have been caught buying followers or participating in exchange programs. Unfortunately, this does not bring any meaningful results. It only soothes the brand’s ego. Some brands have been banned forever for engaging in this activity. 

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Home-based Business – Top Ten Considerations 2023

Starting a home-based business is a very personal decision. Many will start a home-based business as a means of deriving additional income for their family. For those who may be considering the idea of business ownership featuring a product or service there may be questions about what type of home-based business might be right.

Below are a few ideas to help you internalize the possibilities of a home-based business. Ask yourself these questions.

  1. What skills do I have that would be beneficial to a home-business startup?
  2. What can I do that other people are not interested in doing for themselves?
  3. Can I use my current mode of transportation in the commission of a home-based business?
  4. Do I have a hobby that can be the launching pad for a home-based business?
  5. Can I use some of the things I know to facilitate a home-based business?
  6. Can existing appliances or tools in my home be used in a home-based business?
  7. Do I have a specific ability that might lend itself to developing a home-based business?
  8. Is there a way to use my home itself to develop a business that can exist within the home?
  9. Can I use my computer to develop a home-based business that may be separate from the Internet?
  10. Do I have the drive to start a home-based business or simply a mild curiosity?

Home-based businesses are routinely relied on for residual income. On the other hand they are a growing part of many family’s primary income.

There are many levels of commitment that can be expressed in the development of a home-based business. Many of the residual or supplementary income businesses can be essentially hands-free, while other businesses may require many hours each day to manage.

Sometimes home-based business does not result in a life of ease. It can be the hardest work you have every done. For some this is still the best possible scenario for earning a living. For others a home-based business may be ill suited to their individual temperament.

home-based business residual income

Home-based business – residual income

The Internet has provided a great launching pad for a variety of home-based businesses from specialty brownies to the manufacture of custom walking sticks. Every conceivable passion can be exhibited in home-based business and the Internet can provide access to a world-wide market for a highly personalized product or service.

If you are considering a home-based business look to identify your passion and gifts first, then try to identify a link to the Internet where your idea can gain a much wider audience.

Work at Home Directory 2023

So, you want to make a career out of working from home. You feel you’re ready for the new challenge of a home-based job and now you’re looking for that perfect job match that suits your personality and suits your own personal needs. So where do you look?

The most logical place for you to start is the Internet. There are several sites out there that feature a work at home directory. You only have to find these sites in order to gain access to a work at home directory. However, with the sheer volume of sites that offer work at home directories, you might find yourself confused, especially if you’re new to the Internet. So where are the best places to start looking for a work at home directory?

This article will try to help you in your search. Here is a list of features of work at home directory websites which contains plenty of job postings for your perusal. There are dozens online sites that host work at home directory but the features listed here should be enough to get you started.

The Work at Home Directory is usually a site designed to provide help and assistance to people who are looking for legitimate work at home job openings and/or online home-based business. In the work at home directory, you can find plenty of work at home opportunities and home-based job postings – whether full-time or only part-time. Along with that, the work at home directory also contains listings of low investment small business and home business opportunities.

Work at Home Directory

Work at Home Directories provide full-time & part-time work at home opportunities & home-based job postings.

Do you need further background on work at home opportunities? The Work at Home Directory websites offer valuable information For Moms, Affiliate Information, Leads and Prospects, Part Time Work, Full Time Work, Home Based Employment and Email Marketing. With the amount of information they contain, the sites are a good resource for you during your work at home job search.

Work at Home Index web sites are for you if you’re looking for the perfect job match. These web sites sites claim to be among the first human-edited work at home directory of online and offline business opportunities for people to find real work at home jobs and opportunities. These online work at home directory web sites feature thousands of articles on work at home opportunities and home-based jobs which you can pour over in order to know more about this booming industry.

Do you think you can be a virtual assistant? Or a home business opps? How about a freelancer? In many work at home directory web sites, you can find listings for jobs such as these.

Free Jobs websites offer a work at home directory containing job postings for all those looking for a home-based career. Many of these web sites are updated weekly so they usually have multiple new postings in their work at home directory. Their work at home job postings range from data entry to clerical work to Internet research and administrative specialists. Aside from job listings, the work at home directory sites also provide you with information and tips on how to be successful at your chosen home-based career.

Work at Home Moms Resource List – Blogs & Forums 2023

Hope this all makes things easier for You!

Frugal Village Stay at Home Moms
http://www.frugalvillage.com/forums/stay-home-moms

The Confident Mother
http://theconfidentmother.co.uk

The Work at Home Woman
http://www.theworkathomewoman.com

Work from Home Parents
http://www.mothering.com/forum/181-work-home-parents

Working Mother
http://www.workingmother.com

Work at Home Mom & Blogs and Forums

Work at Home Mom & Blogs and Forums

Getting Your Spouse on Board 2023

Sometimes the biggest impediment to starting a work at home mom business is your spouse.

Try to understand that your spouse may not have been exposed to the information that you’ve read and may only know about the myths of working from home and not the realities.

They may see it as just a hobby and not enough money to provide the family with what they need and that might scare him.

It’s up to you to get your spouse on board with your new venture in a good way so that you have the support you need to be successful.

Schedule a Serious Meeting with Your Spouse

  • The first step to getting your spouse on board is to set up a meeting without distractions.
  • You can go out to dinner to a place that is easy to talk and has wireless, or you can do it during a time the kids are sleeping or with the grandparents.
  • However you do it, you need to avoid distractions.

Remember, Timing is Important

  • Don’t hit your spouse with a business idea when you’re in debt, when things aren’t going well for him at work, or when the timing is all wrong.
  • Talk to them when they’re in a good mood and ready to listen.

Secure Financing

  • For a home based business you’re not going to need as much money to start your business but you will need some.
  • Get the numbers down on paper so you can explain to your spouse how you’ll accomplish your goals.

Compile the Research

  • It’s important to do your research in advance and know exactly what type of business you want to start before approaching your spouse.
  • Put it all in a PowerPoint slide show so that you can show him how serious you are and exactly what you need to get started and the projected income.

Put All Your Cards on The Table

  • Explain to your spouse how much money you can make, how many hours you will need to work, and how this will affect your family exactly.
  • If you lead with doing it for the kids, and for the family, you may get him on board faster.
  • Some spouses get on board faster when you show them the money first though. You’ll need to be the judge.

Plan Together How To Make It Work

  • When you get your spouse on board you can plan together how to get the business going in the early days.
  • Perhaps he’ll take care of after dinner baths and bedtime while you get some work done.

Set Priorities Right From the Beginning

  • The entire point of starting an at home business is having more family time, yet earning enough money to support that goal.
  • Ensure that you and your spouse are on the same page regarding family time and the importance you place on things like child care and housework versus quality time together and earning money.

Get your spouse on board

Get your spouse on board

When you come to your spouse with a realistic idea, set goals, and the financials all in place they’ll be impressed enough and take you seriously enough to give it a shot.

You must be very up front about what you need to make it all work.

Don’t take it all onto yourself to get the new business to work without any help from your spouse.

Do it right from the start and you won’t regret it.

Working at home can be very rewarding and lucrative.

You have to be realistic, but you should also dream big.

Make big goals; keep them super specific, and then craft a plan to make it happen.

Schedule it all in your calendar, then stick to the plan and soon you’ll be a very profitable and happy work at home mom.

So You Want to Be a Work from Home Mom? 2023

Working from home is a dream of many different types of people.

But, moms are a huge demographic that wants to work from home for obvious reasons:

  • more time with the children
  • more control over the calendar
  • and the potential to earn more money than you can at your current job without huge childcare expenses.

Ready to Work at Home?

First step is to go through our informative work at home articles and the next and final step is to make the decision if working from home is right for you.

Work at home moms earn real money

Work at home moms can earn real money

Do Your Due Diligence 2023

It’s important to check your facts before you get your heart set on any one business.

Once you’ve matched your skills with your audience and identified their pain points now you need to dig in and do some more research.

How Many People are In Your Target Audience?

  • This is an important question to answer because if there aren’t enough people in your niche to be profitable then you may need to choose a different audience.
  • If you need to earn 100K a year, you need to know how many people you need to sell to.

What Price Point Can Your Audience Afford?

  • In addition to how many people are in your target audience you need to know how much they can afford to pay for your potential products and / or services.
  • What is your offering worth to them and can they afford to buy them?

Can You Earn the Profit You Need?

  • Based on the numbers can you become profitable?
  • This is such a huge issue when starting any business.

Work at home SWOT analysis

Work at home mom SWOT analysis

You have to perform an analysis, called a S.W.O.T. analysis, which stands for strengths, weaknesses, opportunities and threats.

Don’t leave a stone unturned in your research to choose the right work at home business. You need to know the good and the bad of each choice that you make before you even get started with your work from home business.

Home Based Business Models for the Work at Home Mom 2023

Working from home as a mother can be very lucrative.

There are many advantages to starting a home based business.

Maybe you’ve thought of some of them already.

You may already realize all the different ways you can experience freedom as a work at home mom (WAHM).

Time Freedom

  • You can make your own hours when you work for yourself. Even if you choose a work at home job you are usually able to set your schedule around your family’s schedule.

Place Freedom

  • You get to work where you want to. Whether it’s in the yard, your home office or at the kitchen table (or your client’s location) you only have to do the work you love.

Stress Freedom

  • You can eliminate a lot of stress when you have more balance in your life. If you choose a work from home business model that works best for your family you won’t be as stressed as when you’re trying to work around other people’s schedules.

Money Freedom

  • When you work for yourself under your own terms you can literally earn unlimited amounts of money. Many work at home moms earn six figures and even more than that.

WAHM = Work At Home MOM

WAHM = Work At Home Mom

Pick the right path and you can be there too.

If you want real freedom it’s important to really look into the different ways you can work from home.

There are numerous business models that will help you earn a good living. Pick the one that’s right for you.

10 Insidious Traps That Waste Online Entrepreneurs’ Time 2023

As an online entrepreneur, you have to be wary of insidious traps that waste your time. These traps can rob you of your energy, focus, and time if you allow them. You need to know they exist, block them, and stay alert.

These are 10 insidious traps that waste online entrepreneurs’ time and how to deal with them.

Email

Many online entrepreneurs waste a lot of time reading and responding to emails. You might be surprised to learn that you spend about 2 hours daily on email.

It is advisable to limit the amount of time you spend on email. Set aside a few minutes to check your email and respond to your emails.

Web Surfing

There are times you are searching for important things only to end up surfing the web. This is especially the case when you open your social media accounts.

Make sure you track your time online. You cannot know you have a problem unless you measure it. After knowing the extent of online surfing, you should take steps to limit it.

Only surf the web when looking for important information. Avoid stopping by to check social media updates. Ensure your social media accounts are logged out always.

Meetings

Research has shown that online entrepreneurs spend most of their time on meetings. Some meetings are a must. However, you should ensure they are short.

Understand when a meeting is necessary and when it is time-wasting.

Although it is necessary to get status updates, getting them through email is better than scheduling a meeting. Schedule for a meeting if only there is confusion.

When you call a meeting, make sure you send the agenda in advance. This ensures everyone is aware of what is required and all involved persons can prepare.

Perfectionism

The work looks good, but it can be made better. Why not change the font? This is what is called perfectionism. You should avoid it at all costs.

The truth is that nearly everything can be improved by doing some tweaks. If you believe the task you were doing is nearly complete, you can set it aside and have a look after a day or later.

Not Delegating

Some online entrepreneurs like the DIY route. Although you are your own boss, it does not mean everything should be done by you. For instance, you want to be the writer, editor, designer, and SEO expert.

If you find you are not good at something, you need to learn how to do it. Unfortunately, this will end up taking a lot of your time.

Learn to delegate some tasks. This will free up a lot of your time. Determine some of the tasks that can be done by your employees and assign them with deadlines. Some tasks like accounting can be done by online systems, such as QuickBooks.

Constantly Looking for New Processes and Vendors

Sometimes you feel you are not getting the best services and prices. It is a good idea to carry out a periodic audit to find vendors that can offer better terms. Also, you might need to consolidate services with a single provider. This will make it easier to manage your bills and relationships.

Unfortunately, new processes come with a learning curve. Thus, you should not just try something new just because you need change.

Instead of wasting time looking for new processes and vendors, hire someone to do the legwork for you.

Being Disorganized

Very few people are natural organizers. Studies have shown that online entrepreneurs waste a lot of time because they are not organized.

Most people have not learned organizational skills that can help them deal with increasing demands and workloads.

Make sure you are always organized. This will reduce the amount of time you spend searching for missing documents.

Not Taking Breaks

It is a fact that you cannot concentrate for over 90 minutes without taking a break. Most online entrepreneurs are known to work for long hours without taking a break. Unfortunately, you will end up spending extra time on tasks.

For you to stay productive and focused, you should take routine breaks. This will ensure you are always refreshed and with renewed energy to tackle your tasks. Also, this will protect you against burnout.

Procrastinating

Procrastinating is a time sucker. When left unattended, it becomes a vicious cycle that can leave you unproductive and demotivated.

You can avoid procrastination by breaking your working time into small manageable chunks. Try to do your most unenjoyable tasks in the morning.

Multitasking

Doing multiple things at the same time is counterproductive. Studies have shown that multitasking makes you less productive. This is because you need to switch between tasks instead of focusing on a single task at a time. Also, it can harm your brain.

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10 Deadly Affiliate Marketing Mistakes To Avoid 2023

Many affiliate marketers make a lot of mistakes that hurt their online businesses, revenue, and profits. Affiliate marketing is challenging if you are doing it for the first time, or you follow every “expert” out there.

There is a need to know the practical steps to take to avoid making affiliate marketing mistakes. These are the 10 deadly affiliate marketing mistakes to avoid.

Being Salesy

You are in affiliate marketing to make money. It is easier to get tempted to take the hat of a salesperson. You probably think that getting sales and conversions is your main priority. However, this will result in publishing low-quality content and poor results.

As an affiliate marketer, you should focus on publishing high-quality content. Take into account the customer’s intent. Rather than explaining features, reveal the benefits the customer gets.

Publishing Mediocre Content

You probably know content is king. As an affiliate marketer, your product is content. Income and conversions are products of great content. Visitors will only click on your links if they think the content is credible and valuable.

Some marketers believe that publishing hundreds of mediocre posts will outperform few quality posts. Unfortunately, this is not the case.

Your content creation process should start from keyword research. This will help you add relevant keywords to your content naturally.

Ignoring SEO Basics

Affiliate marketing without search engine optimization is difficult.  Publishing high-quality content without proper on-page SEO is fruitless.

You need to ensure there are correct meta descriptions and title tags. SEO makes it easier for search engines to understand your content and rank it properly.

Your meta description and title tags should resonate with the website visitor. Also, make sure you add proper alt tags for your images.

You have limited knowledge of SEO; you can outsource it to a reputable company.

Promoting Too Many Affiliate Programs

Having multiple streams of income is good. You have heard millionaires promote this idea. However, you do not have to promote too many affiliate programs. This is because it can be counterproductive.

If you promote too many products, your website visitors will have a feeling that you know little about these products. When customers doubt your authority, this will have a negative impact on the conversion rate.

The right thing to do is to promote a few products, which are of high quality and you have learned about them.

Not Understanding Your Niche

It is advisable to choose a niche you understand well. This will benefit both you and your visitors. When you understand the niche, your passion will easily shine through. Moreover, you can spend more time on the website adding more content and improving it.

There are more guides on finding a profitable niche than finding an interesting one. If you have a passion for something, you can easily find a niche around it.

Not Collecting Customer Emails

As an affiliate marketer, you need to have a solid email marketing strategy. This will help you build relationships with readers.

Most affiliate marketers wait until their websites are successful to start collecting emails of potential leads. Doing this is a deadly mistake. Although collecting emails can be challenging at first, it does not have to be. You can use tried email opt-ins and promise something like a monthly newsletter.

Promoting Low-quality Products

It is a deadly mistake to promote any product just for money. It is also unethical. Before you promote any given product, you should ask yourself why you are doing it.

Therefore, you should promote high-quality products that benefit your customers. In this way, you can build trust and get repeat sales.

Being Impatient

Affiliate marketing is not a get-rich scheme. Even Rome was not built in a single day. Likewise, affiliate marketing s a long-term business model. You will not publish the content today and wake up rich overnight.

Expecting instant results and being impatient is a recipe for disaster. Rather than being frustrated due to a lack of results, you should foster a new mindset. Keep on building your website until you achieve success.

Not Tracking and Testing

There are some unscrupulous affiliate companies out there. Hence, there is a need to track your conversions and clicks. This will ensure you are safe from companies that steal your sales. Also, you can easily analyze the performance of your business.

Many affiliate marketers fail to track the performance of their websites. By analyzing your performance, you can make changes based on analytics.

Not Investing in Premium Tools

Every business requires the right tools to succeed. For instance, if you are doing blogging for affiliate marketing, you need to get the right tools. These tools will have an impact on your overall sales. For instance, you need web hosting, responsive theme, and more.

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