Social media marketing offers a huge potential to businesses when it is done right. It can help you grow your brand, improve your revenue, and grow your customer base.
However, if you are making certain social media mistakes, then your efforts can be futile. These are the 12 social media mistakes to avoid.
Dismissing Social Media Marketing
Some marketers believe social media is not effective for their industry or demographic. This is attributed to the misconception that social media is only for tech-savvy teenagers. Unfortunately, that is not the case.
Social media is now being used by all classes of people. If you have an effective social media marketing strategy, you can beat your competition hands down.
Not Having a Plan
No matter what you are doing, without a plan, you are likely to fail. This is also the case with social media marketing. Many marketers fall into this trap.
You need to approach social media the same way you do planning for other product promotional campaigns. Make sure there are specific goals, a budget, and a solid plan. The plan will outline what you want to achieve.
Failure to Network
Social media is not only about sharing posts. Having thousands of followers who are not your target market will have no impact on your results.
Instead, you should attract and engage people who have the same interests and views as yours. This will help you build and expand your network. In this way, you can increase the exposure of your content to millions of people.
Opening Too Many Accounts
Many marketers make the mistake of opening too many accounts on every social media network. Managing these accounts requires a lot of resources. It stretches the marketing budget and produces little results.
If you have a small budget, you should focus on the top social media platforms, such as Facebook, LinkedIn, and Twitter. It is advisable to allocate more resources to the social network with promising results.
Using Irrelevant Hashtags
Before you use hashtags, make sure they are relevant to your brand. Using hashtags will increase the exposure of your content. However, you should only use hashtags your audience is following.
When creating content, make sure you research hashtags. This will ensure the content you produce is relevant.
Being Too Promotional
Customers are easily turned off by overly promotional marketing campaigns. Although you need to highlight your services and products, you should find a balance between value and promotional content.
It is advisable to build online relationships with your audience. As a result, you will engage them more.
Using Low-Quality Visuals
Studies have shown that customers move past social media posts with low-quality images or videos. Remember you have a few seconds to catch the attention of the target audience. Thus, you cannot afford to post bad visuals.
Graphics, images, and videos ought to be part of your strategy. Consider hiring an expert who specializes in creating visual content.
Not Responding to Customers
Recent studies have shown that customers are likely to buy your products if you respond to their questions on social media. Also, you are likely to build loyalty and some customers can share their positive experiences on their profiles.
You should make it imperative to respond to questions faster. As you know, customers are naturally impatient. If you delay answering them, they can lose confidence in your brand. You can use social monitoring tools to know when people have asked questions about your brand.
Not Tracking Your Performance
The good thing about social media marketing is that you can track your performance. When you track your results, you can make appropriate strategic changes in your target audience and campaigns.
For instance, if there is a non-performing ad, you can stop it. This will save you the money you can spend on other performing ads.
Remember it takes time and a lot of testing to get the desired results. Therefore, keep tracking and optimizing your social media campaigns.
Treating All Social Media Networks as Same
This is another social media marketing mistake to avoid. A lot of businesses post the same content on all their social platforms. Ideally, they copy-paste the same content.
Each social media network is unique in several ways. Also, they vary in terms of marketing tools, features, behaviors, interests, and demographics. You should take into account your marketing strategies and updates for social media networks.
Buying social media followers is not even a mistake, it is a sin. Many brands have been caught buying followers or participating in exchange programs. Unfortunately, this does not bring any meaningful results. It only soothes the brand’s ego. Some brands have been banned forever for engaging in this activity.