Some people love the idea of their work at home business being all about them.
They name their business with their own name, they are the business. This is common with life coaches, public speakers, and even doctors. They are the expert and the name behind their business.
Others prefer to be more behind the scenes and not be a household name.
There is no right or wrong answer when it comes to this.
What matters is that you are happy with your choice. Don’t try to push yourself into a position that you don’t like because it will make it hard for you to want to work your business each day.
Be honest with your assessments about your tolerance for publicity.
Don’t worry that if you’re an introvert that you can’t create an amazing home based business.
The Internet is the perfect place for that.
Some very famous introverts are J.K. Rowlings, Bill Gates and Warren Buffett. While they didn’t directly start an “internet based” business they all started at home.