As an online entrepreneur, driving traffic to your website is an important task. Social traffic is equally important as organic search traffic. Most social networks like Instagram and Snapchat are designed to keep users on the networks as long as possible. It is now challenging to drive traffic from social networks.

However, Pinterest is one of the easiest social networks you can use to drive traffic to your website. Other than being a social network, it is also a search engine. These are some proven ways to drive traffic to your website with Pinterest.

Publish at the Right Time

Like other social networks, you need to choose the right time to publish your content on Pinterest. Ideally, you should publish at a time when many people are online and ready to interact and engage with your pins. In this way, you can acquire more traffic.

There are tools that can analyze your pins and determine the best time to publish.

Create Unique Images

You should note that Pinterest is a platform for sharing images. Therefore, you should create unique images. Ideally, you want the images to stand out from competitors. This ensures your images get more clicks naturally.

The recommended size of images is 1000 X 1500 pixels or with a ratio of 2:3.

Optimize for SEO

Since Pinterest is also a search engine, you need to optimize it for SEO. That is because your images are ranked by an algorithm on the network. If you do your search engine optimization right, then your images rank higher and you acquire more traffic.

Make sure you use the right keywords. There are many keyword research tools you can use. Ensure you add some of these keywords in your pin description. Also, Pinterest offers keyword suggestions.

Use Group Boards

This is another great way of driving traffic from Pinterest to your website. Ideally, boards are platforms where you invite people to contribute.

You have probably seen where users with massive followers encourage others to join their boards. When you send your pins, board members can see them. This will increase your traffic in a great way.

There are free tools to help you find relevant group boards.

Run Ads

It is advisable to combine both organic and paid methods to scale your results quickly. The good thing about ads is that they put your images in front of your target audience. This will ensure you get the best return on investment from your ads.

Make sure you monetize your ads. This is because you can only continue running ads if you earn from the. Track your income to get a better return on investment.

Grow Your Following

If you have many followers on Pinterest, it is easier to generate a lot of traffic. That is because your pins will get more clicks and impressions with minimal effort.

Although Pinterest SEO can help you grow traffic, for long-term results, you should consider growing your followers. You can do this by increasing pinning frequency and promoting your account.

Pin Consistently

Make sure you aim consistently. It is advisable to publish your images daily. Although there is no given number of pins you can post a day, it is important that you become consistent. In fact, as far as Pinterest marketing is concerned, consistency is more important than quantity.

One of the best practices is to add pins over time instead of uploading in bulk at once. You can also pin other people’s content too. By doing this, you are creating a valuable experience for the followers.

Study Pinterest Analytics

As a marketer, you have to pay attention to analytics. Pinterest analytics can help you determine whether your marketing strategies are working or not.

From the dashboard, you can find information about users who view your pins. Also, you can learn various demographics concerning your audience.

You can also collect data on your daily viewers and impressions. Consider learning more about understanding and navigating your analytics data.

Be Patient

There is a need to be patient when it comes to using Pinterest to drive traffic to your website. This is because your efforts will not produce results overnight. Thus, you might not get instant traffic.

You should keep on creating pins and analyzing Pinterest analytics. This will help you know what is working and what is not. Keep refining your marketing strategy to make it better. Find out pins that drive the most traffic and engagement.

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Many affiliate marketers make a lot of mistakes that hurt their online businesses, revenue, and profits. Affiliate marketing is challenging if you are doing it for the first time, or you follow every “expert” out there.

There is a need to know the practical steps to take to avoid making affiliate marketing mistakes. These are the 10 deadly affiliate marketing mistakes to avoid.

Being Salesy

You are in affiliate marketing to make money. It is easier to get tempted to take the hat of a salesperson. You probably think that getting sales and conversions is your main priority. However, this will result in publishing low-quality content and poor results.

As an affiliate marketer, you should focus on publishing high-quality content. Take into account the customer’s intent. Rather than explaining features, reveal the benefits the customer gets.

Publishing Mediocre Content

You probably know content is king. As an affiliate marketer, your product is content. Income and conversions are products of great content. Visitors will only click on your links if they think the content is credible and valuable.

Some marketers believe that publishing hundreds of mediocre posts will outperform few quality posts. Unfortunately, this is not the case.

Your content creation process should start from keyword research. This will help you add relevant keywords to your content naturally.

Ignoring SEO Basics

Affiliate marketing without search engine optimization is difficult.  Publishing high-quality content without proper on-page SEO is fruitless.

You need to ensure there are correct meta descriptions and title tags. SEO makes it easier for search engines to understand your content and rank it properly.

Your meta description and title tags should resonate with the website visitor. Also, make sure you add proper alt tags for your images.

You have limited knowledge of SEO; you can outsource it to a reputable company.

Promoting Too Many Affiliate Programs

Having multiple streams of income is good. You have heard millionaires promote this idea. However, you do not have to promote too many affiliate programs. This is because it can be counterproductive.

If you promote too many products, your website visitors will have a feeling that you know little about these products. When customers doubt your authority, this will have a negative impact on the conversion rate.

The right thing to do is to promote a few products, which are of high quality and you have learned about them.

Not Understanding Your Niche

It is advisable to choose a niche you understand well. This will benefit both you and your visitors. When you understand the niche, your passion will easily shine through. Moreover, you can spend more time on the website adding more content and improving it.

There are more guides on finding a profitable niche than finding an interesting one. If you have a passion for something, you can easily find a niche around it.

Not Collecting Customer Emails

As an affiliate marketer, you need to have a solid email marketing strategy. This will help you build relationships with readers.

Most affiliate marketers wait until their websites are successful to start collecting emails of potential leads. Doing this is a deadly mistake. Although collecting emails can be challenging at first, it does not have to be. You can use tried email opt-ins and promise something like a monthly newsletter.

Promoting Low-quality Products

It is a deadly mistake to promote any product just for money. It is also unethical. Before you promote any given product, you should ask yourself why you are doing it.

Therefore, you should promote high-quality products that benefit your customers. In this way, you can build trust and get repeat sales.

Being Impatient

Affiliate marketing is not a get-rich scheme. Even Rome was not built in a single day. Likewise, affiliate marketing s a long-term business model. You will not publish the content today and wake up rich overnight.

Expecting instant results and being impatient is a recipe for disaster. Rather than being frustrated due to a lack of results, you should foster a new mindset. Keep on building your website until you achieve success.

Not Tracking and Testing

There are some unscrupulous affiliate companies out there. Hence, there is a need to track your conversions and clicks. This will ensure you are safe from companies that steal your sales. Also, you can easily analyze the performance of your business.

Many affiliate marketers fail to track the performance of their websites. By analyzing your performance, you can make changes based on analytics.

Not Investing in Premium Tools

Every business requires the right tools to succeed. For instance, if you are doing blogging for affiliate marketing, you need to get the right tools. These tools will have an impact on your overall sales. For instance, you need web hosting, responsive theme, and more.

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Your online business is useless without traffic. Website traffic is important for your overall business growth. You can use traffic to gather audience insights, improve search engine credibility, and gain more customers.

These are some of the proven ways to increase website traffic.

Perform Keyword Research

Make sure you include target keywords in your content. Before you create content, you need to find out what other people are looking for.

There are many tools that can help you with keyword research. Some of the tools include Google Planner, Ahrefs, Semrush, and Similarweb. These tools can also help you find keywords you can use for Pay Per Click (PPC) campaigns.

It is advisable to add keywords naturally to your content. You should avoid keyword stuffing as search engines can penalize your site. Also, keyword stuffing distracts the reader.

Publish High-Quality Content

Posting content is not enough, you should focus on creating high-quality content. Memorable and useful content is a great way of increasing website traffic.

You can easily find questions people are seeking answers for. As a result, your content should provide accurate and detailed answers to these questions.

Make sure you add content regularly to increase the freshness of your site. By providing detailed content, you easily built authority in your niche. This will make it easier for you to rank higher on search engine result pages.

Update Outdated Content

It is normal for old articles to start losing rankings. The best thing to do is to update them. Search engines can perceive some articles not to be evergreen. For instance, if you have articles on your website optimized for the past year, you should update them accordingly.

Remember that search engine optimization is not a set-and-forget task. It does not matter whether you are ranking for a given target keyword, your competitors can outrank you with better content. Hence, you should keep your content up-to-date and fresh.

Try Email Marketing

Email marketing is a tried and proven method of generating website traffic. In fact, it is a powerful tool you can use to inform and target your audience. Also, you can use it to drive traffic to certain pages of your website.

You can send promotional emails whereby you highlight specific events and sales. In addition, you can send periodic email newsletters. These feature useful promotions and information.

Build Social Media Pages

Social media is equally an important tool. Since it is free, it plays a critical role in driving traffic. However, you need to have a social media marketing strategy.

For the start, you can focus on using LinkedIn, Facebook, and Instagram. With the right strategies, you can drive social media users into your website and turn them into potential customers.

It is advisable to create high-quality, engaging, and sharable content. However, it is not enough to create content and post it on your social media pages. You need to engage and participate. When you engage more, you can gain a lot of exposure.

Utilize Digital Ads

Many businesses are already using digital ads. There are many ad networks, such as Google Ads, Mediavine, and Ezoic. You can use them to promote everything you want online. These ads are designed to drive traffic to your website or landing pages.

Social media platforms, such as Facebook and Twitter also run ads. The good thing about these ads is that you can target specific demographics, such as gender, age, education level, and interests. If you do not have experience with digital ads, you can hire an agency.

Create a Blog

A blog is a great way to acquire traffic for your website and get leads. Recent studies have shown that websites with blogs get a lot of traffic.

Make sure you create a well-written, up-to-date blog that addresses the interests and problems of the target audience. This will ensure your website visitors keep coming back for more.

Write Guest Posts

Another way to drive traffic to your website is through guest posting. Also, it helps you generate backlinks and boost your rankings on search engines.

Make sure you write guest posts for websites in your niche or industry. Evaluate the content of the website and ensure it is of high quality. Make sure you share your published guest posts on your social media pages.

Build Backlinks

This might not be an easier task if you are new to it. There are digital outreach services that can help you. Start by reaching out to relevant websites. If you find the right partners, you can acquire lots of links and improve your search rankings.

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