When you deal in services the client puts their faith in you and perhaps your staff to perform the services hired to do, depending on your skills and experience.
These are things like bookkeeping, architecture, legal services; virtual assistance, graphic design and coaching services are all service based business.
You can combine both a service based business model with a product based business model on the Internet and have the best of all worlds.
For example, you can promote a book and a course as a life coach offering your coaching services as your higher priced product over the books and courses.
In order to determine what services and / or products you want to promote in your work at home business take the time to do your due diligence.
Make a List of Your Skills
- It’s important to do an inventory of your skills first thing.
- Write down a list of what you already know how to do.
- Do you have computer skills, people skills, and knowledge that you can share with or teach others?
Determine Who You Want to Work With
- Do you love a certain group of people and what they do or what they stand for?
- For example, perhaps you are currently a paralegal at a law firm and you enjoy working with attorneys and helping clients who are dealing with divorce.
- You can still do that with your own work at home business.
- It’s important to identify the exact audience you want to work with whether you’re going to promote products, a service or both.
Make a List of Things You Can Do for Your Audience
- Once you have your skillset and audience determined now you can start figuring out how to solve their problems.
- Identify their pain points of the audience you chose, narrow it down to two or three pain points and then figure out how you can serve them.
Match Your Skillset with the Services
- A key in choosing products, creating products, and offering services is to match your skillset with what is needed to solve the pain points of your audience.
- When you take the time to do this you’ll find that your work at home business is going to be more successful.
Finally, once you’ve chosen your audience, and your niche within that audience and whether or not you’ll have a product or service based business (or both) you’ll have some other things to work out too. Ask yourself the following questions.