Your online business is useless without traffic. Website traffic is important for your overall business growth. You can use traffic to gather audience insights, improve search engine credibility, and gain more customers.

These are some of the proven ways to increase website traffic.

Perform Keyword Research

Make sure you include target keywords in your content. Before you create content, you need to find out what other people are looking for.

There are many tools that can help you with keyword research. Some of the tools include Google Planner, Ahrefs, Semrush, and Similarweb. These tools can also help you find keywords you can use for Pay Per Click (PPC) campaigns.

It is advisable to add keywords naturally to your content. You should avoid keyword stuffing as search engines can penalize your site. Also, keyword stuffing distracts the reader.

Publish High-Quality Content

Posting content is not enough, you should focus on creating high-quality content. Memorable and useful content is a great way of increasing website traffic.

You can easily find questions people are seeking answers for. As a result, your content should provide accurate and detailed answers to these questions.

Make sure you add content regularly to increase the freshness of your site. By providing detailed content, you easily built authority in your niche. This will make it easier for you to rank higher on search engine result pages.

Update Outdated Content

It is normal for old articles to start losing rankings. The best thing to do is to update them. Search engines can perceive some articles not to be evergreen. For instance, if you have articles on your website optimized for the past year, you should update them accordingly.

Remember that search engine optimization is not a set-and-forget task. It does not matter whether you are ranking for a given target keyword, your competitors can outrank you with better content. Hence, you should keep your content up-to-date and fresh.

Try Email Marketing

Email marketing is a tried and proven method of generating website traffic. In fact, it is a powerful tool you can use to inform and target your audience. Also, you can use it to drive traffic to certain pages of your website.

You can send promotional emails whereby you highlight specific events and sales. In addition, you can send periodic email newsletters. These feature useful promotions and information.

Build Social Media Pages

Social media is equally an important tool. Since it is free, it plays a critical role in driving traffic. However, you need to have a social media marketing strategy.

For the start, you can focus on using LinkedIn, Facebook, and Instagram. With the right strategies, you can drive social media users into your website and turn them into potential customers.

It is advisable to create high-quality, engaging, and sharable content. However, it is not enough to create content and post it on your social media pages. You need to engage and participate. When you engage more, you can gain a lot of exposure.

Utilize Digital Ads

Many businesses are already using digital ads. There are many ad networks, such as Google Ads, Mediavine, and Ezoic. You can use them to promote everything you want online. These ads are designed to drive traffic to your website or landing pages.

Social media platforms, such as Facebook and Twitter also run ads. The good thing about these ads is that you can target specific demographics, such as gender, age, education level, and interests. If you do not have experience with digital ads, you can hire an agency.

Create a Blog

A blog is a great way to acquire traffic for your website and get leads. Recent studies have shown that websites with blogs get a lot of traffic.

Make sure you create a well-written, up-to-date blog that addresses the interests and problems of the target audience. This will ensure your website visitors keep coming back for more.

Write Guest Posts

Another way to drive traffic to your website is through guest posting. Also, it helps you generate backlinks and boost your rankings on search engines.

Make sure you write guest posts for websites in your niche or industry. Evaluate the content of the website and ensure it is of high quality. Make sure you share your published guest posts on your social media pages.

Build Backlinks

This might not be an easier task if you are new to it. There are digital outreach services that can help you. Start by reaching out to relevant websites. If you find the right partners, you can acquire lots of links and improve your search rankings.

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Many online entrepreneurs fail to utilize social media to promote their products. When social media is used correctly, it can drive traffic to your website, increase brand engagement, awareness, and lead generation.

These are some of the proven 11 ways to get free website traffic from social media.

Optimize Your Profiles

Your social media profiles have a role to play when it comes to brand recognition and building. The right social media profile can drive traffic to your site. Therefore, there is a need to optimize your social media profiles.

You should ensure the social media profiles are optimized with relevant keywords. Moreover, you should not miss crucial information when filling in profile details.

Engage Your Audience

The good thing about social media is that it helps you to connect with the target audience directly. As a result, you can interact with the audience, improve customer experience, and get feedback.

Make sure you engage with your audience regularly. In this way, you can boost traffic to your website. Also, you can take into account the opinions of your target audience in your content.

Remember social media is not a one-way communication platform. Rather, it is a two-way platform. This means you should not ignore your audience. Make sure you keep it engaged.

Post Regularly

As a social media marketer, you want to build a list of loyal followers. You can achieve this by posting regularly. There are several factors to guide you when posting. These include your target audience, content, profile bios, hashtags, and time zone.

Keep checking what other brands are doing. If your competitors are posting regularly, you should also do the same.

Create Viral Content

Viral content is common with social media. If you find content that is enticing, relatable to your audience, and unique, you can post it to acquire more traffic. Viral content can help you increase website traffic with minimal effort.

You should note that not all posts will become viral. Ideally, viral content should make others share and spread it to reach more people. Some examples of viral content include memes and short videos.

Share Visual Content

Visual content will get more shares and likes than ordinary content. You should invest your time and resources in creating visuals. Your visuals should be unique to attract your audience. Also, you should share your visual content with your target audience.

The good thing about visual content is that it increases social media visibility. Make sure you use visuals that tell stories and deliver information.

Research Your Competitors

The right marketing strategy must take into account what your competitors are doing. There are various online tools you can leverage to get performance and insights. Other than analyzing traffic, you can gather performance metrics and ideas.

Before you start posting and sharing your content, you should analyze the performance of your competitors. This will help you come up with strategies to beat them.

Use Hashtags Effectively

When you use hashtags correctly, you can expose your content to many people. However, make sure you use them ethically. Only use hashtags that are related to your niche, industry, and brand.

Avoid Over Promoting Your Products

Most businesses post only about their services and products. This is likely to bore your audience. Instead, you should make your posts useful and interesting for them. Remember your aim is to retain followers and then convert them into potential customers.

Partner with Social Media Influencers

Social media influencers have created a huge impact in the digital space. Ideally, they are internet celebrities. You can benefit from their immense popularity and followers count on social media.

These celebrities are known to influence how their followers think. Usually, they have a huge network of followers and fans through their social media accounts, blogs, YouTube, and more.

You do not have to work with every influencer out there. Instead, find one with whom your target audience resonates. The idea is to find an influencer who can endorse your products and brand.

Measure Results

There are many tools you can use to measure your results. You should keep a record of visitors from the social network and then analyze its performance. This will help you understand the best social media networks suitable for your business.

There are also tools you can use to publish or schedule your social media posts. You should always keep monitoring the performance of your content across different social media platforms.

Participate in Groups

It is advisable to join several active community groups. Look for groups with people you share the same interests. Such groups can help you drive traffic to your website.

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