As an online entrepreneur, driving traffic to your website is an important task. Social traffic is equally important as organic search traffic. Most social networks like Instagram and Snapchat are designed to keep users on the networks as long as possible. It is now challenging to drive traffic from social networks.

However, Pinterest is one of the easiest social networks you can use to drive traffic to your website. Other than being a social network, it is also a search engine. These are some proven ways to drive traffic to your website with Pinterest.

Publish at the Right Time

Like other social networks, you need to choose the right time to publish your content on Pinterest. Ideally, you should publish at a time when many people are online and ready to interact and engage with your pins. In this way, you can acquire more traffic.

There are tools that can analyze your pins and determine the best time to publish.

Create Unique Images

You should note that Pinterest is a platform for sharing images. Therefore, you should create unique images. Ideally, you want the images to stand out from competitors. This ensures your images get more clicks naturally.

The recommended size of images is 1000 X 1500 pixels or with a ratio of 2:3.

Optimize for SEO

Since Pinterest is also a search engine, you need to optimize it for SEO. That is because your images are ranked by an algorithm on the network. If you do your search engine optimization right, then your images rank higher and you acquire more traffic.

Make sure you use the right keywords. There are many keyword research tools you can use. Ensure you add some of these keywords in your pin description. Also, Pinterest offers keyword suggestions.

Use Group Boards

This is another great way of driving traffic from Pinterest to your website. Ideally, boards are platforms where you invite people to contribute.

You have probably seen where users with massive followers encourage others to join their boards. When you send your pins, board members can see them. This will increase your traffic in a great way.

There are free tools to help you find relevant group boards.

Run Ads

It is advisable to combine both organic and paid methods to scale your results quickly. The good thing about ads is that they put your images in front of your target audience. This will ensure you get the best return on investment from your ads.

Make sure you monetize your ads. This is because you can only continue running ads if you earn from the. Track your income to get a better return on investment.

Grow Your Following

If you have many followers on Pinterest, it is easier to generate a lot of traffic. That is because your pins will get more clicks and impressions with minimal effort.

Although Pinterest SEO can help you grow traffic, for long-term results, you should consider growing your followers. You can do this by increasing pinning frequency and promoting your account.

Pin Consistently

Make sure you aim consistently. It is advisable to publish your images daily. Although there is no given number of pins you can post a day, it is important that you become consistent. In fact, as far as Pinterest marketing is concerned, consistency is more important than quantity.

One of the best practices is to add pins over time instead of uploading in bulk at once. You can also pin other people’s content too. By doing this, you are creating a valuable experience for the followers.

Study Pinterest Analytics

As a marketer, you have to pay attention to analytics. Pinterest analytics can help you determine whether your marketing strategies are working or not.

From the dashboard, you can find information about users who view your pins. Also, you can learn various demographics concerning your audience.

You can also collect data on your daily viewers and impressions. Consider learning more about understanding and navigating your analytics data.

Be Patient

There is a need to be patient when it comes to using Pinterest to drive traffic to your website. This is because your efforts will not produce results overnight. Thus, you might not get instant traffic.

You should keep on creating pins and analyzing Pinterest analytics. This will help you know what is working and what is not. Keep refining your marketing strategy to make it better. Find out pins that drive the most traffic and engagement.

Relevant Video:

Social media marketing offers a huge potential to businesses when it is done right. It can help you grow your brand, improve your revenue, and grow your customer base.

However, if you are making certain social media mistakes, then your efforts can be futile. These are the 12 social media mistakes to avoid.

Dismissing Social Media Marketing

Some marketers believe social media is not effective for their industry or demographic. This is attributed to the misconception that social media is only for tech-savvy teenagers. Unfortunately, that is not the case.

Social media is now being used by all classes of people. If you have an effective social media marketing strategy, you can beat your competition hands down.

Not Having a Plan

No matter what you are doing, without a plan, you are likely to fail. This is also the case with social media marketing. Many marketers fall into this trap.

You need to approach social media the same way you do planning for other product promotional campaigns. Make sure there are specific goals, a budget, and a solid plan. The plan will outline what you want to achieve.

Failure to Network

Social media is not only about sharing posts. Having thousands of followers who are not your target market will have no impact on your results.

Instead, you should attract and engage people who have the same interests and views as yours. This will help you build and expand your network. In this way, you can increase the exposure of your content to millions of people.

Opening Too Many Accounts

Many marketers make the mistake of opening too many accounts on every social media network. Managing these accounts requires a lot of resources. It stretches the marketing budget and produces little results.

If you have a small budget, you should focus on the top social media platforms, such as Facebook, LinkedIn, and Twitter. It is advisable to allocate more resources to the social network with promising results.

Using Irrelevant Hashtags

Before you use hashtags, make sure they are relevant to your brand. Using hashtags will increase the exposure of your content. However, you should only use hashtags your audience is following.

When creating content, make sure you research hashtags. This will ensure the content you produce is relevant.

Being Too Promotional

Customers are easily turned off by overly promotional marketing campaigns. Although you need to highlight your services and products, you should find a balance between value and promotional content.

It is advisable to build online relationships with your audience. As a result, you will engage them more.

Using Low-Quality Visuals

Studies have shown that customers move past social media posts with low-quality images or videos. Remember you have a few seconds to catch the attention of the target audience. Thus, you cannot afford to post bad visuals.

Graphics, images, and videos ought to be part of your strategy. Consider hiring an expert who specializes in creating visual content.

Not Responding to Customers

Recent studies have shown that customers are likely to buy your products if you respond to their questions on social media. Also, you are likely to build loyalty and some customers can share their positive experiences on their profiles.

You should make it imperative to respond to questions faster. As you know, customers are naturally impatient. If you delay answering them, they can lose confidence in your brand. You can use social monitoring tools to know when people have asked questions about your brand.

Not Tracking Your Performance

The good thing about social media marketing is that you can track your performance. When you track your results, you can make appropriate strategic changes in your target audience and campaigns.

For instance, if there is a non-performing ad, you can stop it. This will save you the money you can spend on other performing ads.

Remember it takes time and a lot of testing to get the desired results. Therefore, keep tracking and optimizing your social media campaigns.

Treating All Social Media Networks as Same

This is another social media marketing mistake to avoid. A lot of businesses post the same content on all their social platforms. Ideally, they copy-paste the same content.

Each social media network is unique in several ways. Also, they vary in terms of marketing tools, features, behaviors, interests, and demographics. You should take into account your marketing strategies and updates for social media networks.

Buying Followers

Buying social media followers is not even a mistake, it is a sin. Many brands have been caught buying followers or participating in exchange programs. Unfortunately, this does not bring any meaningful results. It only soothes the brand’s ego. Some brands have been banned forever for engaging in this activity. 

Relevant Video: